Brand Loyalty

brand loyalty     Regular season Major League Baseball is ALMOST here! For some of you, you are thinking right now, “Big whoop! I could care less!” (And by the way- how is it that “I could care less” and “I couldn’t care less mean” the same thing? Shouldn’t they actually be OPPOSITES?!) But for us baseball fans, Opening Day is a nearly sacred time- your team of choice (mine is the St. Louis Cardinals) is in first place…because the season hasn’t actually started yet. Hope springs eternal! And yet, in a few short weeks, many Major League teams will be saying, “Just wait until next year!” (For those of you who A. know me well and B. trade “barbs” with me on a regular basis…I will name NO particular teams at this juncture!) But sports fans have HIGH Brand Loyalty- they are dedicated to their team(s) of choice through thick and thin. (I mean, I survived the ’70’s…or what I like to call the Vern Rapp years…and I’m STILL a Cardinal fan!)

I think the same is true of other areas of our lives as well. Most people buy the same brand of peanut butter, toothpaste and laundry detergent every time. When pressed as to why, most of us could say no more than, “I like that brand.” I don’t know about you, but I’m SURE I haven’t tried all the deodorant brands out there, but I still buy the same one every time. We are a Brand Loyal society- sticking to what we know, what we like and what we trust.
As I think through the whole idea of being loyal to one particular brand, it makes me wonder how Brand Loyal we are…to Jesus Christ? Do we show allegiance to Him? Are we faithful to Him? Do we refuse to “buy any other brand”…even when it’s flaunted right in our face? Or do we often show our allegiance to all sorts of other “gods”? I would venture that many Americans show a MUCH greater level of Brand Loyalty to their football team and their brand of soda than they do to Jesus. How…you might ask? By what we devote our prayers, our presence, our gifts, our service and our witness to…what we show allegiance to.
Do you make sure that you don’t miss your favorite TV program? Do you make sure that you watch every football/baseball/basketball game that is on? Do you make sure that you find time to do the leisure things YOU like to do? Now…those were the “softball” questions. Here comes the “blazing fastball” question- do you offer the same attention, dedication and commitment to going to church? Do you make sure that you are in the pews every Sunday? Do you make sure you pray daily? Do you make sure that you are giving back to God, both in your time and your money, a portion of the blessing that He has bestowed upon you? Only you…and God…know the answer to that question.
I encourage you, as we move closer and closer to Easter, to make your faith a greater priority in your life. Not only do studies show that church goers live longer and are healthier than non-church goers, but making that kind of commitment will enrich your life in ways you can’t even imagine! All I am saying…is…give Jesus a chance!

We continue to focus on the glass being half-full. We continue to embrace each day with grateful thanksgiving. #TheGlovedAvenger #TeamHarris #WarriorOn! #Huzzah! We greatly appreciate your prayers, love and support. Check back regularly or simply subscribe to receive an email every time there is a new post. Thanks for stopping by- I pray you have a blessed day. Please make sure and come back again tomorrow, and stick with Jesus! 

One thought on “Brand Loyalty

  1. Pingback: Brand Loyalty – My Sharing Blog

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